Corporate Identity Questionaire

Corporate Identity Questionaire

1)   What is your business?

-A holographic movie theater 

2) Describe your business in one sentence

-A chain of movie theaters that broadens the movie viewing experience

3)   Who is your target audience?

- All viewers/ general audiences

4)   Who are your competitors?

-3D Real, Regal Entertainment, United Artist, AMC

5)   What makes them better/worse than your product/service?

- Only holographic theater, audience can get a 360 view, luxury seating, you don't need 3D glasses

worse because the holographic technology is new and my have a few technical problems.

1)   How do you want your image to be seen in two years?

-We want this company to be seen as the best place to have the most rewarding movie viewing experience.

2)   If your company was an animal, what animal would it be and why?

-A Shark because it beats the competitors, its on a totally new movie viewing plane (related to sharks living in ocean).  Our company gives the audience an exciting, mysterious and other worldly movie viewing experience.

3)   If your company/brand was a person, who would it be and why?

-Steven Jobs because he was unique, creative, innovative and changed the world of computing technologies.

4)   If your company/brand was an object, what would it be?

- a snow goal because it holds a 3D world in a 360 degree formation

5)   If your customer was a cartoon character, who would it be?

-Jimmy Neutron because he is creative, he always wants to be inspired, and he enjoys innovative technologies.  He always wants to experience new things and doesn't fear the unknown.